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5 Nov 2021

Full-Time Digital Growth Specialist (remote ok)

GCJ – Posted by Jeffery Raskin Pittsburgh, PA

Job Description

  • Use research and analytical insights to develop overall onsite and offsite content strategy across our various web assets
  • Maintain brand quality across mediums, while simplifying content for targeted consumers
  • Design, implement/build out, and strengthen topically focused web content and copy sections to improve SEO performance and user experience – building targeted traffic is the number one goal!
  • Onsite optimization of titles, slugs, meta tags, heading, link structure, etc.
  • Split testing content and call-to-actions to increase engagement, time-on-site, and conversions
  • Develop lead magnets and linkable assets to generate leads and inbound links
  • Implementation of site audit recommendations and potential website redesign and migration
  • Strategize and put into action branding, messaging, and UX improvements with team members and external partners – you are constantly innovating
  • Generate intuitive reporting and address insights from Google Analytics and other digital marketing tools
  • Stay up to date on industry changes and our competition, and react quickly to stay ahead of the herd
  • Coordinate efforts with external paid-traffic and Google screen vendors

 

Qualifications:

  • High growth mindset–you are eager to become an invaluable member of the Chaffin Luhana team
  • You are highly experienced in keyword research, search trend analysis, and SEO content planning in general. You have a robust understanding of Google ranking factors
  • Have a fast-paced work ethic that allows you to meet tight deadlines (24-hour deadline with a to-do list a mile long? No problem)
  • You have hands-on experience in other aspects of SEO, from on-page optimization, to technical structure, to off-page link acquisition – you have a natural desire to take on new initiatives
  • Proven history of facilitating substantial growth in quality website traffic and leads by at least 40% Month-over-Month
  • Conduct keyword research and keyword-content mapping for our key product liabilities, sub-categories, and general legal or consumer-related topics
  • Be a master of SEO industry tools, such as SEMRush, Ahrefs, Screaming Frog, DeepCrawl, Moz Tools, Majestic SEO, and Google Analytics. Tableau and Salesforce are a plus. New software? Bring it on
  • You are comfortable building presentations in an easy-to-understand format and can tell the story of your findings, and what actions need to be taken
  • You have excellent verbal and written communication skills, understand what good writing looks like, and can spot a typo from a mile away
  • 5+ Years of SEO experience, in the legal or services industry is a plus

 

Benefits:

  • Salary based on prior experience and incentive bonus based on KPIs
  • 401(k) with very attractive firm matching
  • Health and dental insurance—we cover most (if not all) of the premiums (for typical team member) and we kick in up to $750 in an HRA
  • FSA account—transit and healthcare
  • Paid Time Off (PTO) for pure fun and recharging, 9 yearly holidays paid so you can enjoy your friends and family and separate sick/bereavement days for those unfortunate times you need it
  • We strive to close the entire firm between Christmas & New Year’s every year so the entire team can recharge their batteries with family and start the year fresh!
  • Bonusly awards—peer-to-peer recognition app—think Facebook for the team with cool .gifs (and rewards funded by the firm)!
  • Free annual dollars for continuing education!
  • Strong company culture with cool rewards, annual firm retreat and a spectacular holiday dinner!
  • Philanthropy— our motto is Doing Good by Doing Right in our practice and in our communities – you’ll get to participate in meaningful causes outside of the firm!
  • Team members also get to nominate their own charities for the CL Foundation to support during the holidays—putting their own mark on our Doing Good by Doing Right motto!

How to Apply

NOTE: This individual can work remotely.   This is an exempt full-time, salaried position. Work hours: 8:30 am - 5 pm.   The candidate will report to the Managing Director and Managing Partner.   Must Have 5+ Years of SEO experience, in the legal or services industry is a plus SEO industry tools, such as SEMRush, Ahrefs, Screaming Frog, DeepCrawl, Moz Tools, Majestic SEO, and Google Analytics. Tableau and Salesforce are a plus keyword research and keyword-content mapping Use research and analytical insights to develop overall onsite and offsite content strategy across our various web assets Onsite optimization of titles, slugs, meta tags, heading, link structure, etc.   *Interview Process* Wonderlic assessment Spark Hire virtual interview or phone screen with HM Zoom video interview with hiring team Colby Assessment - this assessment cost $55 and candidates who will be requested to complete this assessment will most likely be extended an offer.

Job Categories: IT Support Specialist. Job Types: Full-Time. Salaries: 80,000 - 100,000.

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